iWorld
India’s biggest crime thriller Asur 2 returns on JioCinema
Mumbai: JioCinema is all set to showcase the gripping amalgamation of mythology with science with the premiere of the highly anticipated Asur 2, streaming exclusively for free from 1 June. After creating a stir with the first look promo, the platform has doubled up the excitement and unveiled the trailer. Directed by Oni Sen, Asur 2 starring Arshad Warsi, Barun Sobti, Ridhi Dogra, Anupriya Goenka, Amey Wagh, Meiyang Chang, Gaurav Arora, amongst others in key roles promises a spell-binding experience with its intense plot and nail-biting suspense.
The devastating events of season one take a heavy toll on everyone involved in the hunt for Asur. Season two chronicles the rise of the dark side and continues the high-octane chase as the CBI is racing against time to gather evidence and hunt down the serial killer. The mystique backdrop of Varanasi brings alive the mythological connect alluded throughout the narrative, coupled with spine-chilling visuals that accentuates the curiosity for the second season of the sur-asur saga. Asur 2 is produced by Bombay Fables, Sejal Shah, Bhavesh Mandalia, and Gaurav Shukla, showrun and created by Gaurav Shukla.
Arshad Warsi shared his excitement for the launch of the show and said, “Asur is very special to me, the journey has been fabulous, personally and cinematically. It was overwhelming to see the love that poured in for the show and we as a team had been as eager as the audience was for the release of the second season. The second installment of shows come with a different set of expectations and pressure, but when something like this mounts up, it’s rewarding. The fandom has reignited, and we can’t wait to see the reactions with its release on JioCinema. I’ve been waiting for a long time for you all to see this.”
Barun Sobti expressed his feelings and said, “For me, Asur has been an emotional awakening. I owe it to this show to unravel so many facets of me as an individual, and as an actor. It is also the love of the audience that made Asur what it is today. I can assure you that Season 2 is worth the wait and is sure to create an uproar.”
Ridhi Dogra further commented, “When I read the script for Asur, I knew we had something big in our hands but the kind of reaction the series has received has been every bit surreal. Season two was always on the cards, but we needed time to do justice to the story and to the fandom of the show. We’re all geared up to showcase our labour of love on JioCinema!”
Anupriya Goenka also stated, “Asur has been one of the most crucial roles for me, I am extremely proud of the show and have worked with some of the most creative minds in the process. It’s heartwarming to see the love it’s getting from every nook and corner…We’re excited and emotional at the same time to bring season two on JioCinema for you all, and we’re certain that this will be loved the same way the first season was.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
