iWorld
Indian mobile count goes up as does broadband: TRAI data Jan 2025
MUMBAI: India’s telecom sector added a modest 2.1 million net subscribers in January 2025, nudging the total count to 1.19 billion, according to the Telecom Regulatory Authority of India’s monthly data release. But it wasn’t all smooth signal—wireline connections tanked, dropping over 10 per cent as TRAI shifted 5G Fixed Wireless Access (FWA) from wired to wireless accounting.
Mobile still rules the roost, with 1.16 billion users riding the wireless wave, including 5.7 million FWA users. Urban India continued to drive growth, adding over 5 million new mobile connections. Meanwhile, rural areas quietly chipped in with just under a million more.
Broadband subscriptions inched up 0.04 per cent to 945.16 million—an uninspiring climb, considering Reliance Jio and Bharti Airtel hold over 80 per cent of the market. Wireline broadband, meanwhile, shrank slightly as users cut the cord in favour of FWA.
Mobile Number Portability (MNP) remained red-hot with 14.14 million requests in Jan alone—pushing the all-time tally past 1.09 billion. Uttar Pradesh (East) and Maharashtra topped the charts for most switched loyalties.
The market remains firmly in private hands, with Jio and Airtel leading across broadband and mobile.
Government-owned players like BSNL and MTNL continue to struggle, holding just 8 per cent of wireless subscribers and less than a quarter of the wireline market.
Tele-density stood at 84.54 per cent—Delhi being the most connected with an eye-popping 274 per cent, while Bihar lagged behind at 56.6 per cent.
And while fixed lines may be flatlining, India’s telecom story continues to be a mostly wireless wonder.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
