Indian Idol 15 partners with Yas Island for music video and fan contest

MUMBAI: Indian Idol 15 has teamed up with Yas Island Abu Dhabi in a unique collaboration that blends music and travel. The partnership features a special music video, It’s Time to Say Yas, showcasing the island’s top attractions while celebrating the vocal talents of the show’s contestants.

The video, released on 16 March 2025, features Mayuri Saha, Sneha Shankar, Chaitanya Devadhe, Biswarup Banerjee, Myscmme Bosu, Manasi Ghosh, Ritika Raj, Susvaram Anirudh, and Ragini Shinde. Teased on the show by host Aditya Narayan, the video captures the contestants exploring Yas Island’s vibrant destinations, highlighting its world-class entertainment offerings.

Sony Entertainment Television has launched an exclusive social media contest. Fans must identify four theme parks featured in the video and re-post it on their social media accounts, tagging the parks for a chance to win an all-expense-paid trip to Yas Island. The contest will run for two weeks across Sony’s social media platforms.

Sony Pictures Networks India (SPNI) head of ad sales Sandeep Mehrotra said, “Yas Island is an exceptional entertainment destination, making it a perfect fit for Indian Idol 15. This partnership not only enhances audience engagement but also delivers an unforgettable experience for both the contestants and viewers.”