e-commerce
IndiaMart targets revenue of Rs 2000 crore by 2020; tots 1 lakh customers
MUMBAI: Online market place IndiaMart has accomplished one lakh premium customers on its online platform and is looking at net revenues of Rs 2000 crore by the year 2020.
IndiaMart director Dinesh Gulati said, “We have recalibrated our strategy to enhance our focus on the big businesses. This will lend a fillip to our vision of IndiaMart 2.0, wherein we are looking at net revenue of Rs 365 crore in 365 days this year and take it to Rs 2000 crore by 2020. With our Big Brands initiative, we are moving from the motto of ‘More buyers, More Sellers and More Business’ to ‘Big Buyers, Big Sellers and Big Business.’ We are now focusing to cater to the procurement needs of bigger businesses and bigger orders.”
IndiaMart’s big brands programme, an integral part of vision 2.0, will be a major growth area for the online marketplace, which initially built the Rs 200 crore businesses by catering to small and medium enterprises. Currently, IndiaMart has about one crore buyers, 15 lakh suppliers, 3.5 crore products listed on its platform.
From April 2006, with about 10,000 premium customers online, the journey to 50,000 till July 2014 was painstaking, what with economic slowdown and inflation dogging businesses. Since April 2014, the paid-customer size saw a steep and steady twin-fold rise. Regular and timely innovative adaptations enabled IndiaMart harness the advantages of rising internet penetration & proliferation of smart devices. The milestone is best described a phenomenon never seen before in the e-commerce ecosystem.
IndiaMart founder and CEO Dinesh Agarwal added, “I am extremely pleased to announce the milestone and I would like to thank everyone associated with us who have helped us reach this important landmark. 100,000 premium customers marks a watershed moment in our journey to become the undisputed e-marketplace leader. We will continue to innovate and grow to serve our customers in newer and better ways.”
IndiaMart has been empowering MSMEs and unrelenting in innovating to add to their customers’ profitability. The brand is recognised for its pioneering role in the Internet business for inclusive growth and has mentored over two million MSMEs across India since its launch in 1996.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
