News Broadcasting
IndiaCast to build ‘News 18 India’ brand internationally
MUMBAI: Within a year of it first launching in the UK, IndiaCast is playing on the on-going general elections card and taking the news brand News 18 India to other parts of the world.
The channel that first began broadcasting in the UK in July last year and had content from CNN –IBN with customisation to fit local taste, has now gone ahead and launched it in Singapore and the middle east as well. Deals have been inked with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East.
The channel will offer news from the country which includes current affairs, politics, local weather and business news. “We want to expand the news business globally but differently. We are creating a hybrid channel with a lot of business content as well. We have the expertise with CNBC and moneycontrol.com. So ‘News 18 India’ will feature market opening, market closing, daily market roundup, weekly market roundup etc. The programming will be made for our international feed by teams here but won’t be shown to the Indian channels,” says IndiaCast group COO Gaurav Gandhi speaking to indiantelevision.com.
The world has shifted its focus to India due to the general elections, giving IndiaCast, a good enough reason to launch it now. Within the next two- three months, the channel will also be launched in the US, Canada and other global markets.
The network feels that News 18 India in the UK was a huge success leading it to being build globally. Going forward it is also exploring options of inserting capsules of local news. “We want to make it an international service for looking into India. Outside India, people don’t want to carry four channels but they want to know the political news and business news. So we are providing them one wholesome channel. India is important to the world and now since elections are happening we have upped the game on News 18,” adds Gandhi.
This apart, five of its ETV GECs have been launched on e-Vision’s platform eLife TV- ETV Marathi, ETV Bangla, ETV Telugu, ETV Gujarati and ETV Urdu.
Additionally, Rishtey which recently set its foot on the Indian soil will also be traveling countries very soon. US and Australia are the next markets to launch Rishtey but with different, customised feed. “We launched Rishtey first in UK as an FTA channel. Then we saw potential for it in India and so we got it as an FTA channel here too. When we launch it in other parts of the world, it won’t be FTA, but a pay TV service,” highlights Gandhi.
Rishtey in the UK has content from both India as well as Pakistan and it aims to keep its differentiation in other markets too. As of now, Rishtey in India, which just finished distribution across various platforms, is now looking at getting advertisements.
The network also recently launched the Asia-Pacific feed for its flagship channel Colors.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
