DTH
IndiaCast issues disconnection notice to Independent TV
MUMBAI: Viacom18 and TV18’s distribution arm IndiaCast has issued a disconnection notice to direct-to-home operator (DTH) Independent TV (Reliance Big TV) over non-payment of subscription fees.
IndiaCast, which also distributes Eenadu Television channels in India barring the states of Andhra Pradesh and Telangana, intends to yank off all its channels from the operator within three weeks of the notice, which has been published in a Hindi daily.
“This is to inform all the subscribers of Reliance Big TV/Independent TV that some or all channels of Viacom18 and ETV Network will be shut down after 3 weeks starting from the issue date of public notice because of unpaid dues,” the notice says.
In case the two parties fail to resolve the dispute, Independent TV consumers could miss out on channels like ETV, ETV Plus, ETV, Life, ETV Cinema, ETV Abhiruchi, ETV Telangana and ETV Andhra Pradesh, CNBC TV18, CNBC Awaaz, CNN News18, News18 India, News18 Tamil Nadu, News18 Lokmat, History channel, FYI TV18, News18 Kerala, MTV, Colors, Rishtey, Nick, Vh1, Sonic, Comedy Central, Colors Infinity, MTV Beats, Rishtey Cineplex, Colors Super, Colors HD, MTV Beats HD, Colors Gujarati, Colors Marathi, Colors Bangla, Colors Kannada, Colors Odia, News18 Uttar Pradesh Uttaranchal, News18 MP Chhattisgarh, News18 Rajasthan, News18 Urdu, News18 Bihar Jharkhand, News18 Kannada and Colors Tamil.
In accordance with the TRAI’s tariff order, IndiaCast recently bundled the networks’ 57 channels (42 SD and 15 HD) in three packs – budget, value and family. The networks have also introduced 10 channel bundles, in SD and HD versions, mapped to its markets (Hindi, North East, Kerala, Karnataka, Gujarat, Bengal, Maharashtra, Orissa, Telugu and Tamil) to allow the consumer to choose from.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
