iWorld
India TV’s grand screenplay: new OTT app offers a family plot twist
MUMBAI: India TV, the erstwhile broadcasting juggernaut, has curtailed its dependence on conventional linearity, launching its brand-spanking-new India TV OTT App. This isn’t just another streaming service; it’s a calculated manoeuvre to expand the group’s digital footprint, offering a veritable smorgasbord of news, the cult classic Aap Ki Adalat, fitness regimes, devotional content, infotainment, lifestyle tips, and a plethora of podcasts.
The timing is no coincidence, capitalising on the booming digital content industry where platforms enjoy a liberating freedom from the shackles of traditional censorship. This strategic pivot leverages India TV’s established reputation for credible news and its uncanny knack for understanding the Indian psyche.
The move into the OTT arena is underpinned by a laser focus on “premium, exclusive and streaming audience-first content.”
Forget dusty archives; this app is brimming with bespoke digital delights, including news, podcasts, learning shows, and even original AI-generated stories.
What really sets the India TV OTT App apart in a rather crowded market is its commitment to delivering “meaningful content in a clutter-free, family-friendly space.”
This audience-first gambit, coupled with OTT’s inherent flexibility and accessibility, positions India TV to significantly amplify its presence in the ever-evolving digital landscape.
India TV managing director Ritu Dhawan said: “Our vision for the India TV OTT App is to be the single, trusted digital destination for every Indian family.” She added, “We’ve meticulously crafted it to deliver credible information and enrichment, fostering collective viewing experiences that truly strengthen family bonds. It’s our unwavering commitment to providing a safe, inclusive, and thoughtfully curated space for all.”
For those keen to tune in, the India TV OTT app is readily available on the Play Store of Smart TV platforms. Designed for communal viewing, it spares households the tedious chore of flicking between multiple apps or wrestling with myriad subscriptions.
Boasting a user-friendly interface, smart navigation, and seamless live streaming across genres, the app is undeniably future-ready. With this shrewd expansion into OTT, India TV continues to lead the charge in content innovation, reinforcing its pledge to serve a multi-platform, multi-generational audience with content that is not just credible and inclusive, but truly made for India.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
