News Broadcasting
India TV expands its global footprint; enters in UAE on eLife
Mumbai: India TV has expanded its global footprint by launching itself on eLife, the UAE’s premium content platform from Etisalat. The channel is available on eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite, and Asiana Premium, both on IPTV and OTT platforms.
India TV has appointed NKN Media FZC as its exclusive ad sales and distribution partner in the region. NKN Media will solicit brand partnerships and offer advertising solutions.
After establishing a leadership position in the Indian television market, this launch in the UAE is a natural step for India TV to expand its international and digital footprint in that direction. The channel is already available in North America and will be soon launched across major other markets with significant diaspora audiences to keep them connected with news back home. The channel is looking to innovate with local content and launch major shows across local time zones to create better affinity for the brand.
People of the Indian diaspora living in the UAE can watch India TV round the clock for news coverage on India and the rest of the world by connecting through eLife. India TV has shows like Aap Ki Adalat and Aaj Ki Baat, hosted by India TV editor-in-chief and chairman Rajat Sharma. With its nationwide network of journalists, India TV has been telecasting round-the-clock news bulletins, current affairs programmes, and talk shows for the last 18 years.
Speaking of this initiative, India TV managing director Ritu Dhawan said, “India TV’s aim is to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism, establishing India TV as the best and most trusted place for news. Making India TV available in the UAE is one more step towards our goal.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
