News Broadcasting
India TV expands its global footprint; enters in UAE on eLife
Mumbai: India TV has expanded its global footprint by launching itself on eLife, the UAE’s premium content platform from Etisalat. The channel is available on eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite, and Asiana Premium, both on IPTV and OTT platforms.
India TV has appointed NKN Media FZC as its exclusive ad sales and distribution partner in the region. NKN Media will solicit brand partnerships and offer advertising solutions.
After establishing a leadership position in the Indian television market, this launch in the UAE is a natural step for India TV to expand its international and digital footprint in that direction. The channel is already available in North America and will be soon launched across major other markets with significant diaspora audiences to keep them connected with news back home. The channel is looking to innovate with local content and launch major shows across local time zones to create better affinity for the brand.
People of the Indian diaspora living in the UAE can watch India TV round the clock for news coverage on India and the rest of the world by connecting through eLife. India TV has shows like Aap Ki Adalat and Aaj Ki Baat, hosted by India TV editor-in-chief and chairman Rajat Sharma. With its nationwide network of journalists, India TV has been telecasting round-the-clock news bulletins, current affairs programmes, and talk shows for the last 18 years.
Speaking of this initiative, India TV managing director Ritu Dhawan said, “India TV’s aim is to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism, establishing India TV as the best and most trusted place for news. Making India TV available in the UAE is one more step towards our goal.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
