News Broadcasting
India Today teams up with Amazon Alexa for UP elections coverage
Mumbai: Fight for political supremacy in the Hindi heartland of Uttar Pradesh is one of the most anticipated events in India’s political calendar. With all eyes glued to this political fervour unfolding ahead of the counting day, India Today has joined hands with Amazon Alexa to deliver election broadcast in the digital arena.
The alliance puts the focus on delivering insightful analysis and updates through three special episodes of flagship show called “Trigger Point” hosted by Preeti Chaudhary.
“As the seven phases of polling nearly comes to an end and exit polls being around the corner, this unique content partnership comes at the crucial juncture in the most anticipated political festival of Hindi speaking belt of India – Uttar Pradesh elections,” said the broadcaster in a statement.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
