News Broadcasting
India Today Group dominates Comscore rankings in Connected TV
Mumbai: The India Today Group, the nation’s leading multi-platform news medium, has once again proven its prowess by emerging as the undisputed leader in the Connected TV viewership segment. As per the latest Comscore VMX multi-platform [CTV Device-Level], CTV videos (000) and CTV total minutes (MM), news/information category, video type: content, March 2023, India report (hereinafter referred to as “Comscore Report”), the India Today Group has secured the top spot among Connected TV (CTV) news platforms, reaffirming its position as the go-to destination for news and information in the CTV realm.
In an era where TVs connected to the internet have become increasingly popular for streaming video content, commonly known as smart TVs or Connected TVs (CTVs), the India Today Group has excelled in capturing the attention of viewers across these platforms. With the rise of smart TVs, hybrid set-top boxes, TV sticks, and other internet-enabled devices, the India Today Group has leveraged this trend to establish its dominance in the Connected TV viewership landscape. As per FICCI- media & entertainment report- May 2023, The Connected TV phenomenon, already at over 25 million monthly users, will expand even further. Smart-connected TVs will exceed 40 million (daily active users) by 2025.
The Comscore report reveals that the India Today Group has achieved an unparalleled video viewership of 52.5 million with the highest time spent (535 million minutes in total), securing the coveted number one position in the news/information category specifically within the Connected TV viewership segment.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
