eNews
India talks tech as ChatGPT rolls out Its biggest desi debut yet
MUMBAI: If India ever needed proof that artificial intelligence now speaks its language literally ChatGPT just delivered it with cinematic flair. OpenAI has launched its first-ever nationwide omnichannel brand campaign in India, rolling out across TV, OTT, print, digital, and OOH in a move that feels less like a tech announcement and more like a cultural coming-of-age moment.
The campaign arrives on the heels of three India-centric product launches, Study Mode designed for students, the ultra-affordable ChatGPT Go subscription plan, and IndQA, OpenAI’s new benchmark to evaluate AI accuracy on Indian languages and cultural context. The message is unmistakable, India isn’t just a user market, it’s a design partner.
At the centre of the campaign are two emotionally grounded, reality-inspired films shot by acclaimed photographer-filmmaker Bharat Sikka. With ChatGPT’s voice-first, regional-language abilities taking the spotlight, the films show how everyday Indians are using AI to push past hesitation, build confidence, and make possibilities feel a little more reachable.
“We believe you shouldn’t have to switch languages to access AI,” said OpenAI head of marketing for India Sheeladitya Mohanty. “This campaign is inspired by real stories where ChatGPT became a trusted companion helping people learn, create, prepare, communicate and grow in the language they’re most comfortable in.”
The films will release in Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil and Telugu, representing the linguistic diversity that powers India’s digital universe. The first film now live follows a young woman preparing for a job interview, using ChatGPT as her patient coach, confidence-builder, and language-friendly guide. It’s a quiet but stirring portrait of ambition meeting access.
The campaign is set for a wide sweep, airing on television, streaming platforms, digital video formats, print dailies, and high-visibility outdoor sites across metros.
Meanwhile, since early November, ChatGPT Go has been made available free for 12 months to eligible users in India who sign up during a limited-period promotional window spanning the web, Android and iOS apps further signalling OpenAI’s intent to make AI both accessible and affordable at scale.
With its multilingual, voice-led storytelling and India-first feature slate, ChatGPT’s latest push signals a future where AI doesn’t sit above culture, it sits within it. And for a nation that thinks, dreams and hustles in dozens of languages, that’s a conversation worth amplifying.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
