Hindi
India, Spain ink pact for movie co-production
NEW DELHI: India and Spain have signed an agreement which among other things provides opportunities for both the countries to pool their creative, artistic, technical, financial and marketing resources to co-produce films.
The Audio visual Co-production Agreement has been signed to improve cooperation between the two countries in this sector. The agreement was signed between Information and Broadcasting Minister Ambika Soni and Jose Garcia Margallo Y. Marfil, Minister for Foreign Affairs and Cooperation, Kingdom of Spain.
The agreement establishes a legal framework for relations regarding cooperation between the two countries in the audio visual field thereby facilitating the development of the audio visual industry. The framework for co production includes feature films, documentary and animation films.
The co-production would provide an opportunity to create and showcase ‘soft power’ of our country. It would also lead to generation of employment among artistic, technical as well as non-technical personnel engaged in the arena of film production including post-production and its marketing, thus adding to the country’s GDP. The utilisation of Indian locales for shooting raises the visibility/ prospects of India as a preferred film shooting destination across the globe. It will also lead to inflow of foreign exchange into the country and transparent funding of film production.
Currently, as part of the initiative, the Government has signed co-production agreements with Italy (2005), the United Kingdom (2005), Germany (2007), Brazil (2007), France (2010), and New Zealand (2011).
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
