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India sets up nationwide inspection programmes
MUMBAI: India has launched a wide-ranging surveillance programme that will give its security agencies and even income tax officials the ability to tap directly into e-mails and phone calls without oversight by courts or parliament, several sources said.
The expanded surveillance in the world‘s most populous democracy, which the government says will help safeguard national security, has alarmed privacy advocates at a time when allegations of massive US digital snooping beyond American shores have set off a global rumpus.
The Central Monitoring System (CMS) was announced in 2011 but there has been no public debate and the government has said little about how it will work or how it will ensure that the system is not abused.
The government started to quietly roll the system out state by state in April this year, according to government officials. Eventually it will be able to target any of India‘s 900 million landline and mobile phone subscribers and 120 million Internet users.
Officials said making details of the project public would limit its effectiveness as a stealthy intelligence-gathering tool.
“Security of the country is very important. All countries have these surveillance programmes,” said a senior telecommunications ministry official, defending the need for a large-scale eavesdropping system like CMS.
“You can see terrorists getting caught, you see crimes being stopped. You need surveillance. This is to protect you and your country,” said the official, who is directly involved in setting up the project.
The new system will allow the government to listen to and tape phone conversations, read e-mails and text messages, monitor posts on Facebook, Twitter or LinkedIn and track searches on Google of selected targets, according to interviews with two other officials involved in setting up the new surveillance programme, human rights activists and cyber experts.
Security agencies will no longer need to seek a court order for surveillance or depend, as they do now, on Internet or telephone service providers to give them the data, the government officials said.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
