Broadband
India gets its own IPR mascot ‘IP Nani’
MUMBAI: India’s intellectual property (IP) mascot – IP Nani – was launched by Commerce and Industry minister Suresh Prabhu over the weekend.
Speaking on the occasion, Prabhu said that the protection of IP rights (IPR) is critical for building a knowledge-based society adding that mere legal provisions are not sufficient for its protection but their strict implementation is equally required. He underlined that piracy is a serious crime which should not go unpunished. He even called for creating awareness against stealing IPR and stressed on the need for participation of society in the effort.
Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson ‘chhotu’ aka Aditya. The IP mascot will spread awareness about the importance of IPRs among people, especially children, in an interesting manner.
This character is also in line with the World Intellectual Property Organisation’s campaign for the World IP Day which celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future. It also highlighted that how a strong IP system can support innovative and creative women.
The Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion collaborated with the European Union Intellectual Property Office to produce a series of animated videos on IPRs for children with IP Nani as the central character.
CIPAM has been conducting IPR awareness workshops for school students since April 2017. For the first time ever IPRs have been exclusively included in the NCERT textbook for class 12 school syllabus. These efforts are aimed at inspiring the next generation of creators and innovators to become proud IP owners.
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Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
