DTH
Independent TV’s suspended DTH service to resume after 3 July
MUMBAI: While DTH provider Independent TV Network abruptly shut its services recently, the service is expected to resume only after 3 July as per an update on the website. Earlier, the DTH operator said it was expected to resume after 22 June.
“Dear customers, the decision on resumption of our satellite services is pending in the TDSAT court. We shall update on further developments, post the outcome of the court hearing already scheduled for 2nd July 2019. We appreciate your patience,” a message on website read.
Recently, the Telecom Disputes Settlement Appellate Tribunal (TDSAT) had ordered it to clear its dues to Antrix Corporation by 12 June or else face a disconnection. It had to pay Rs 9 crore to Antrix or Rs 15 crore in the form of a bank guarantee.
It is likely that the DTH operator was unable to pay as per the court order and hence Antrix disconnected its signal. The matter will further come up for hearing on 2 July.
The DTH provider is a property of Garvit Innovative Promoters Ltd. If reports are to be believed, the distributors are now contemplating to approach TRAI and Ministry of Corporate Affairs against the company and its directors including Sachin Bhati.
The company was launched in 2018 and was active in the state of Uttar Pradesh and had 26 distributors in just Meerut and Saharanpur division. It had more than 90 thousand subscribers in the division.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
