DTH
Independent TV to resume DTH service any day after 21 August
MUMBAI: DTH operator Independent TV has extended the resumption of its service further. The operator has stated on its website that they expect to go live any day after August 21, next week. The network was supposed to resume its service from August 15 in its new ITV 2.0 avatar .
Explaining the reason to its customers the company said, “Our technical teams are working to re-establish our satellite network for resumption of our DTH services. Heavy rains at Mumbai have damaged our Network at Mumbai and also the link between Mumbai head-end and Bangalore uplink location, we are working on repairing the same overtime.”
“We expect to go live any day after 21st August, next week. As per our resumption services, customers will be required to do re-validation of their connection through our mobile application, details of which will be made available on the landing page. Additionally, due credit will be given to customers for the period of disconnection in their wallet. We regret the inconvenience being caused till then,” said Independent TV.
Last week, TDSAT had directed, Independent TV to pay up to Rs 12 crore in order to get signals reconnected by Antrix Corporation. The operator was also directed to pay Rs 5.83 crore along with a bank guarantee of Rs 6 crore or furnish a bank guarantee of Rs 12 crore valid for at least two months for the restoration of transponder service.
The operator had faced disconnection of its signals post a tussle with its service provider, Antrix Corporation over non-payment of dues.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
