News Broadcasting
IN10 media network’s channel Gubbare launches online games for kids, to understand digital consumption
Mumbai: IN10 Media Network’s kids’ channel Gubbare has launched two games and GIFs based on its successful show Roro Aur Hero Bhoot Mast Zabardast.
The interactive digital assets have been launched keeping in mind today’s digital consumption and usage among kids and teens.
With online games gaining popularity and their ‘always-on’ identity providing an opportunity for brands to drive value, the channel has developed two competitive games around its main characters – Roro and Hero. ‘Race Ka Case’ is based on a simple kids-friendly game wherein the players have to make Roro and Hero cross numerous hurdles on a race track to win. Additionally, ‘Rocket Ka Attack’ is an adventure game where Roro and Hero have to save themselves from rockets falling from the sky after a school project goes wrong!
To further build on the connection between the audience and the characters of the show, the channel has created numerous GIFs depicting various moods and situations. Today GIFs have become an integral part of online communication and will help to spread awareness about the show as they easily capture attention and have a strong capacity for virality.
The channel has created a robust plan to promote them on social media and television channels.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
