Fiction
IN10 Media becomes The Epic Company with bold new identity
MUMBAI: IN10 Media Network has pressed refresh in the grandest way, rebranding itself as The Epic Company and unveiling a future-ready storytelling engine designed to power content across formats, screens and markets. The transformation marks the company’s tenth anniversary, a milestone that traces its journey from a single channel to a culturally rich, globally ambitious content universe.
The new identity was unveiled in Mumbai in the presence of industry leaders including Anand Mahindra, Krishna Kumar Pittie, Prasanth Kumar, Shashi Sinha and Ajit Varghese, underscoring the scale of the moment.
What began as Epic Channel, built on the promise of bringing Indian stories into every home, has grown into a multi-platform, multi-format ecosystem of 14 brands. The rebrand signals a shift from being platform-led to creation-led, with The Epic Company aiming to become a fully integrated content powerhouse producing films, series, documentaries, shorts, audio and digital-native narratives.
Managing director Aditya Pittie said the transformation reflects a deep mindset shift. “Great stories can come from anywhere and belong everywhere. This is not just a new look. It is a leap towards becoming a storytelling universe,” he said.
The newly launched logo reflects this ambition, featuring a three-dimensional frame around the word Epic, a symbolic window into the company’s ever-expanding creative world.
Alongside the new identity, the company introduced its unified content philosophy, positioning itself as a seamless, always-on storytelling ecosystem built through a blend of creativity and technology. Pittie described the vision as “a 24 by 7 story factory with zero downtime,” adding, “This is not a pipeline. It’s a power plant.”
One of its most ambitious steps is The Epic AI Lab, a collaborative space designed to merge human imagination with intelligent tools. The highlight: The Epic Co-Director, an AI-powered creative companion that assists with everything from ideation and scripting to world-building, post-production and audience insights.
Closing the event with a nod to timeless wisdom, the company echoed Plato’s words: Those who tell stories rule the world. With a new name, a new engine and a bold new vision, The Epic Company seems intent on doing exactly that.
Fiction
Banijay merges with All3Media in $6.65 billion deal
Marco Bassetti will lead the combined company as CEO
PARIS: Six years after acquiring Endemol Shine at the height of the pandemic, Banijay has struck again. The European production heavyweight is merging with All3Media in a deal that will create a television titan with $6.65 billion in revenue and redraw the contours of a fast-consolidating market.
The combined company will trade under the Banijay name and be owned 50 per cent each by Banijay Group and RedBird IMI, which acquired All3Media in 2024. The transaction is expected to close by autumn, subject to regulatory approvals.
Banijay Entertainment CEO Marco Bassetti, will take the top job at the enlarged group. All3Media CEO Jane Turton becomes deputy CEO. RedBird IMI CEO Jeff Zucker will serve as chairman.
The logic is scale. Broadcasters are commissioning less, streamers are tightening budgets and global buyers are fewer but bigger. Against that backdrop, heft matters. The merged entity will generate roughly $6.65 billion in revenues based on 2024 figures, giving it sharper elbows in rights negotiations and deeper pockets for franchise-building.
“Entrepreneurialism, ambition and creativity” remain core to Banijay’s DNA, Bassetti said, flagging plans to invest more heavily in new intellectual property, live events and emerging platforms. Turton struck a similarly bullish note, pointing to All3Media’s journey from a 2003 start-up to a global supplier of hit formats and high-end drama.
Between them, the two groups control a formidable slate. Banijay’s catalogue spans MasterChef, Big Brother, Survivor, Black Mirror, Peaky Blinders and Deal or No Deal. All3Media’s labels include Studio Lambert, producer of The Traitors and Squid Game: The Challenge; Two Brothers, behind The Tourist; and Neal Street, currently producing the forthcoming Beatles biopics directed by Sam Mendes for Sony.
The back catalogue is equally muscular. Banijay Rights holds some 220,000 hours, while All3Media International adds around 35,000 hours, forming one of the industry’s largest libraries.
Banijay, controlled by French entrepreneur Stéphane Courbit and listed in Amsterdam, counts more than 130 production companies across 25 territories. All3Media operates over 40 labels, with strong positions in the UK, US and Germany. The enlarged group will also lean into live entertainment, building on Banijay’s Balich Wonder Studio, which produced the opening ceremony of the Milan-Cortina Winter Olympics, and the Independents.
The deal marks a shift in tone. As recently as October, Bassetti suggested that mergers and acquisitions were not a priority. But the drumbeat of consolidation has grown louder. Mediawan has moved for Peter Chernin’s North Road. David Ellison’s Paramount has agreed to a $110 billion takeover of Warner Bros, with plans to combine HBO Max and Paramount plus. ITV has explored selling its media and entertainment arm to Comcast-owned Sky, though talks have reportedly slowed.
