News Broadcasting
In December, Star News to showcase ‘Brand Equity Quiz 2001’
Over the next month and a half corporate bigwigs from companies will take part in 'The Brand Equity Quiz 2001' which is being organised by business dail The Economic Times. The general knowledge of the participasnts will be tested and the show begins today in Bangalore. Other cities where the contest will be held include Ahmedabad, Chennai and Hyderabad. The event culminates at Mumbai on 16 December.
For the first time, the Star Network has tied up The Economic Times to show the final rounds of the event on the Star News Channel sometime in December. The Star Network views this as a way to reach further to the corporate world. Prizes on offer on the show include trips to the United Kingdom, expensive watches and computer gizmo's for IT geeks.
Derek O'Brien will host the show and the intellectual level of the questions has attracted more than just the usual interest.
The official sponsors are Fiat, Pepsi and BPL Mobile.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
