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Immerso AI and Yotta announce strategic partnership for generative media
Mumbai: Immerso AI, part of the Eros Investments Group, a leading Generative AI company with intellectual property and licensed data, has announced their strategic partnership with Yotta at Vibrant Gujarat 2024. With this partnership, Immerso AI will leverage the Omniverse platform by NVIDIA and high-fidelity custom development to develop high-quality movie characters from the Eros Now library and Conversational AI and as Avatars and Characters for Gaming and other use cases. This development will leverage the NVIDIA-powered reference architecture with NVIDIA Infiband Networking infrastructure as being deployed by Yotta in Q1 2024. The companies will leverage the recent partnership announcement between the Govt. of Gujarat, GIFT City and Immerso AI Parks to engage local talent for research, development, and deployment.
“India has the rich talent, vast scale, and deep pools of data to harness Generative AI to help solve the nation’s and the world’s greatest challenges,” said NVIDIA, South Asia MD Vishal Dhupar. “To help achieve this potential, NVIDIA is working with leading Indian businesses, as well as the larger ecosystem, to create cloud-based sovereign AI accelerated computing infrastructure.”
Government of Gujarat principal secretary, IAS department at science and technology Mona Khandhar mentioned “Gujarat will play a pivotal role in the future of Deep Technology for Digital India and we are very pleased with this collaboration from leading companies like NVIDIA, Yotta and Immerso AI in the Generative AI space developing in Gujarat.
Immerso AI CEO Ali Hussein mentioned “2024 is going to be the year of Generative Media, unlike other digital business infrastructure and performance will play a key role in generative Media and Gaming. Our core vision to develop India’s largest AIIP company is augmented with this partnership.”
Yotta co-founder & CEO Sunil Gupta shared “Yotta is dedicated to harnessing AI’s power to transform various industries throughout India. Our collaboration with NVIDIA signifies a notable advancement in this endeavor, reinforcing our dedication to offering top-tier services to both existing and future clients. Through Immerso AI’s capabilities, we believe we can significantly enhance the M&E sector, greatly boosting our abilities in movie production and gaming development.
As of May 2023, the Indian Generative AI landscape had more than 60 startups dedicated to offering solutions and services to their customers spread across various industry verticals. More than $590 million in funding has already flown into this space, with 2022 being the year with the heaviest funding inflow. 2024 will be a pivotal year in the development of the Generative AI eco-system in India and the native technology will cut across industry verticals.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
