DTH
IMG acquires mobile media solutions provider Nunet
MUMBAI: Sports, entertainment and media company IMG has acquired Nunet which provides mobile media solutions for
2.5G and 3G mobile network operators.
Nunet currently streams more than 200 channels for over 20 mobile network operators in Europe, Africa and the Americas.
Its clients include Vodafone Germany, Vodafone Global, A1 Mobilkom in Austria, Swisscom in Switzerland and Vodacom in South Africa.
In addition, Nunet provides both technology and editorial support to leading content owners to help them develop a wide range of mobile content products. From WAP sites, real-time tickers, to VoD services, to dynamic, linear channels with integrated advertising, Nunet has a diverse set of technical and editorial resources to support its clients ranging from HBO, Turner, Fujifilm and Sony BMG.
IMG Media’s senior corporate VP Todd McCormack said, “I am delighted to announce the acquisition of Nunet, which represents an excellent strategic fit with IMG Media. Nunet’s capabilities perfectly complement those of IMG Media, leading to further synergies and the enhancement of the service we can offer our clients.
Nunet will continue to operate its content aggregation, content enrichment and distribution services under its own brand, and be run as an independent business within the IMG Media Group. However, many in the Nunet team have already re-located to IMG offices as the company plans to ensure that its mobile solutions can be integrated into the broader set of digital media solutions offered by IMG Media to its clients.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
