Film Production
IFTPC proposes Bio-Bubble plan before Maharashtra Govt
MUMBAI: Film and TV land juddered to a halt on Wednesday after the Maharashtra government imposed a ban on filming for a period of two weeks owing to the skyrocketing cases of Covid2019 in the state.
The new order is part of the Break The Chain guidelines, that states all shoots of films, television and advertisement will be put on hold from 14 April to 1 May. Until this order, production had been taking place with restrictions like avoiding filming scenes with large crowds or background dancers and no shoots during the weekend lockdown.
As the television and film industry gears up to brace the impact of the two-week-long restrictions in Maharashtra, several entertainment bodies and broadcasters met on Wednesday and decided to appeal to state chief minister Uddhav Thackeray to allow certain production-related activity by following Covid2019 safety protocols.
Television producer and Indian Films & TV Producers Council (IFTPC) chairman TV wing & web JD Majethia has said that while the entire fraternity supports the government in its fight to curb the spread of Covid2019, they have decided to approach Thackeray to allow shoots to go on with stricter measures.
“We are writing to the CM for a few exemptions during the next two weeks. People look forward to entertainment and fresh content while being confined to their homes during such a trying time,” said Majethia.
He also mentioned that the production houses who have created a bank of upcoming episodes will sustain and those who do not have fresh episodes in the pipeline will have to air repeat telecasts.
“Some film and television producers are also mulling over plans to shift productions to locations outside Maharashtra like Goa or nearby places to commence the shooting,” said Swastik Productions MD Rahul Kumar Tewary, who is currently shooting in Gujarat. “They are also changing the track of the shows to current times. The whole industry is facing a very challenging time despite following all the Covid2019 protocols the situation is uncontrollable and unpredictable. Broadcasters are also planning whether they want to air original content or repeat telecasts.”
The new restrictions could impact the shooting of around 90 TV shows, 50 Hindi movies, and 40 Marathi films. Apart from these, the production of a large number of web series will also be impacted.
While echoing the sentiment, Majethia mentioned that rather than changing locations, it would be easier for a fiction show to alter its storyline. However, it can be extremely difficult for a non-fiction property to create a whole new infrastructure, he highlighted. “Moving the entire cast and crew to a new location is a possibility but what will we do if the situation gets worse over there as well? A lot of shootings were happening in Madhya Pradesh but the government soon announced a lockdown, due to which ongoing shootings were immediately halted. These kinds of situations can happen anytime,” the producer said.
With the double-edged sword of rising caseloads and production shutdown at any time hovering over their heads, representatives of several producers’ bodies have decided to propose creation of bio-bubbles to the state government.
“This week, along with other stakeholders of the industry, we will present our plan on bio-bubble to the government. Through this move we are trying to build a confidence among government officials that if shooting gets resumed, we have a protected environment where we can shoot,” Majethia explained.
He also expressed fears that if the lockdown continues and fresh content dries up, it could be difficult to retain existing viewers, who may migrate to online streaming platforms for good.
Elara Capital research analyst Karan Taurani said TV shows will be most impacted by the shutdown, specifically Marathi and Hindi fiction and non-fiction shows.
Meanwhile, broadcasters and producers are working in tandem to tackle the situation. There is no penalty on late delivery of content and discussions are underway on extending the budget in case of outdoor shoots.
“TV broadcasters generally have a buffer of 10-15 days before a fresh episode is shown, hence the impact will be minimal if this restriction stays for 15 days, however in case of any extension, it will have a negative impact for broadcasters," pronounced Balaji Telefilms CEO Karan Taurani.
Bollywood is also feeling the heat. Films like Shah Rukh Khan-starrer Pathan, Salman Khan-led Tiger 3 and Amitabh Bachchan’s Goodbye that were filming under these restrictions are now in limbo. Moreover, the industry is bearing losses as spot boys and other daily wagers have returned to their hometown due to no work.
“We support lockdown, but there has to be a way for us. The government talks about others but not daily wagers in our industry,” said the president of the All Indian Cine Workers Association.
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
