Hindi
IFFI 2016: Abhay Deol acquires three films;explores digital release
NEW DELHI: Actor producer Abhay Deol has acquired critically acclaimed festival favourite independent films to explore their release on digital platforms at the ongoing Film Bazaar at the International Film Festival of India in Goa.
The films are Aditya Vikram Sengupta’s Venice Film Festival and National Award Winner – “Labor Of Love”; Payal Sethi’s critically acclaimed multi-award winning ‘UN Women’ Selection – “Leeches”; and Brahmanand’s heartbreaking documentary on Ghazal Maestro Jagjit Singh “Kaagaz Ki Kashti”, among others.
Deol said: “I saw “Labour of Love” at Indian Film Festival of Los Angeles and was blown away with Aditya’s aesthetic sensibilities, and his ability to spin a story without any spoken dialogues! Payal’s Leeches is an important film that people need to watch. She has beautifully woven a compelling story around an issue that is anathema to our social fibre and well-being. My most recent select is “Kaagaz Ki Kashti”, which pays homage to Ghazal maestro Jagjit Singh and premiered at MAMI this year. Brahmanand is a savant behind the lens and succeeds in powerfully bringing the legend back to life. I strongly believe in these films and want to ensure that audiences across the world watch them.”
On being asked about the strategy of exploring the release the films on digital platforms, Deol said, “The way we consume content has changed. While it is no secret that we have a limited number of screens in India, the economics to engage in a theatrical release don’t make sense for Independent films. Minimum P&A budgets required to secure a decent release add unhealthy weight on a small film. What we need now is to adopt alternate avenues of distribution that are widely available thanks to platforms like iTunes, Netflix and Amazon Prime, all of which are effectively reaching global audiences. I’ve been in touch with some filmmakers who increasingly understand this changing environment. Pulkit’s recent directorial debut “Maroon,” is a fine example of an indie release done right. Vivek Kajaria and his team strategically released the film day and date on iTunes Worldwide, straight from MAMI. The potential reach that a film can achieve adopting this route is significant and can no longer be ignored.”
Sengupta said, “We’re very excited about this opportunity to collaborate with Abhay Deol and take the next step in this incredible journey of Labour Of Love. Abhay has been a champion for the film right from the beginning and will help in introducing the film to an even wider audience. I’m also happy about the fact that he is taking the initiative to further the movement of Indian independent cinema.”
Payal added, “This is the start of a new movement for Indian indies, which need to look towards innovation, not just in filmmaking, but distribution as well. I applaud Abhay’s trail-blazing stance, which is a huge boost for films such as mine that have proven capable of winning accolades on the world-stage. This initiative gives our films a digital lease on life and empowers us to build audiences beyond a successful festival run.”
Brahma whose documentary has been the talk of the town said, “I feel initiatives and eyes for films like these by ambassadors like Abhay is needed for the film to reach its rightful audience in the longer run …A film is a film and the key is to keep you hooked to the narrative and legends like these needs to be remembered and perpetuated for posterity.
Everyone from the maker to champions of them like Abhay as well as distributors and platforms like Netflix, iTunes, Amazon Prime etc need to come together to drive these initiatives to its rightful viewers.”
On the topic of monetization via release on digital platforms and online distribution masquerading as piracy, Deol says. “Piracy is not a matter of choice, but stems primarily due to the unavailability of content on legitimate digital platforms. If your film is made available in a timely manner, then I truly believe that audiences would prefer to pay and watch it on a platform legally. Moreover, monetization through digital distribution is increasingly resulting in a positive return on investment (ROI). Licensing platforms are offering fair payouts, potentially paving a way for audiences around the world to watch and appreciate South Asian Content.”
Abhay Deol will continue to curate films he loves and present them to audiences the world over by collaborating with Digital Platforms.
Hindi
ZEE5, Applause announce new film Everybody Loves Sohrab Handa
Rajat Kapoor’s dark comedy thriller to stream on ZEE5 from April 10
MUMBAI: ZEE5 and Applause Entertainment have announced their next direct-to-digital collaboration, Everybody Loves Sohrab Handa, a darkly comic whodunnit set to stream from April 10.
Produced in association with Mithya Talkies and written and directed by Rajat Kapoor, the film marks the latest addition to a growing slate of genre-diverse titles from the two partners. Their previous collaborations include dramas, psychological thrillers and dark comedies, with this outing leaning into a layered murder mystery.
The film features an ensemble cast including Vinay Pathak, Ranvir Shorey, Waluscha De Sousa and Saurabh Shukla, among others. The narrative promises a mix of satire, strained relationships and hidden tensions, inviting viewers to look beyond the crime to the dynamics that lead up to it.
ZEE5 business head hindi and chief channel officer Andtv Kaveri Das said, “Our collaboration with Applause Entertainment has been instrumental in building a strong slate with titles such as Bloody Brothers, Mithya and Jab Khuli Kitaab. Everybody Loves Sohrab Handa is a natural progression, aligning with our focus on genre-led content that resonates with audiences.”
Applause Entertainment business head movies Sunil Chainani said, “This collaboration with ZEE5 continues to stand out for its diversity of genres and narrative styles. Everybody Loves Sohrab Handa adds a sharp, darkly comic whodunnit to that mix, driven by Rajat Kapoor’s distinct voice.”
Sharing his creative approach, Rajat Kapoor said he was drawn to the emotional layers behind the genre. “I was interested not just in the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who appear close, yet carry unspoken tensions that eventually surface.”
The partnership between ZEE5 and Applause continues to build on a shared focus on distinctive storytelling, with each project exploring a different tone and genre.
With its mix of humour, tension and ensemble storytelling, the film aims to offer more than just a mystery. It promises a closer look at the secrets people keep, and the consequences when they finally come to light.
