IDMA: Star India best advertiser, sports channel pockets 3 medals

MUMBAI: Sports broadcaster Star Sports has won three awards at the recently-concluded Indian Digital Media Awards 2017 (IDMA), with kabaddi emerging as a strong performer, off the mat.

IDMA recognises and celebrates work in the digital media space, specifically, internet, mobile, gaming, social media and the blogosphere.

Pro-Kabaddi Season 3 and 4 bagged a gold in the Best Integrated Media Campaign category.

Khel Kabaddi, a unique and interactive online game which offered fans a virtual connect with kabaddi, earned a bronze in the Best Use of Web Based Games category.

In addition to this, Star Sports picked up another bronze for Kabaddi World Cup in the Best Use of WAP/Html/other sites for mobiles category.

A Star India spokesperson said, “It is a great honor to be awarded multiple accolades at the prestigious Indian Digital Media Awards 2017. It is a firm endorsement of the fact that Star Sports is undertaking innovative and the best-in-class digital marketing initiatives. These awards encourage us to continue delivering path-breaking campaigns that help fans get closer to their favorite sports. We would also like to congratulate the other winners for their outstanding work.”