iWorld
Idea Cellular to offer live TV, music services
MUMBAI: It’s the charge of the telco brigade. First Airtel and Reliance Jio hared into the content space by announcing their Wynk, Wynk Video and Wynk Games and JioGames, JioCinema, JioTV, JioPlay, JioOnDemand services offering an array of video, music, game chat apps. Now it’s the turn of another telco major – the Aditya Birla group owned Idea Cellular – to do the same. In an investor presentation, the company says it is planning its own range of mobile digital services right from live television to videos to music to games to music to news/magazines to chat and even money transfers.
First off the blocks will be Idea Game Spark (Q3 FY 2017), Idea Videos and Idea Music before the last quarter of FY 2017 (January-March 2017). Idea TV, Idea News/magazines, Idea storage and Idea chat will follow in FY 2018 (April 2017 onwards).
In the presentation, Idea says it expects mobile data usage to sky rocket just like voice over mobile did in the growth phase of wireless telephony. About 1.1 billion Indians will get access to wireless broadband by 2019-2020 (250-300 million in March 2015), and the subscriber base of 3G/4G services is expected to rapidly swell from 130 million in March 2016 to 540 million by 2021. Idea expects data consumption per user to more than treble from the current 475 MB per month in the same period.
In March 2016, it had 22.8 million wireless broadband subs each of whom consumed 642 MB of data per month. Idea explains that its broadband services today are available to 400 million Indians; it is targeting to expand that 500 million by March 2017. It’s on course to have nearly 100,000 data sites active in 17 circles by the end of FY-2017.
With the launch of its digital content and other apps, mobile subscribers are likely to be spoiled for choice and competition is expected to hot up between Jio, Airtel, Vodafone and Idea. For television channels and content creators, however, it’s going to open up new worlds of opportunity.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
