Cable TV
ICTV comes out with a platform for personalised video mosaics, active immersive viewing
MUMBAI: ICTV which creates on-demand solutions that blend the choice and control of broadband video with the quality and responsiveness of television, will unveil its ActiveVideo platform at the IBC trade show.
The event takes place in Amsterdam from 8-12 Seotember. The company says that its platform combines the best attributes of television and the Web.
ICTV will demonstrate how operators, programmers and advertisers can use the ActiveVideo platform to successfully bring broadband video programming and advertising models from the Internet to the television. ActiveVideo delivers Web-driven programming in combination with both live and VOD streams to provide an immersive TV-quality viewing experience.
ActiveVideo programming can be delivered either through the widely deployed two-way cable infrastructure or via an IPTV network. ActiveVideo is navigated with standard remote controls and is fully compatible with all existing IP and cable set-top boxes, enabling the complete re-use of existing capital infrastructure.
At IBC, ICTV will be demonstrating two new applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel industry’s first customizable, personalised mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband programming networks to be delivered to the TV in real time as subscriber-controlled television video.
ICTV president and CEO Jeff Miller, says, “One of the greatest challenges for network operators in the broadband era has been to match the precision of the Web in delivering the right programming and advertising to the right subscriber at the right time.
“The ActiveVideo platform is a standards-based approach that creates new programming choices with high-CPM, targeted, auditable and interactive advertising opportunities.”
Capitalising on the ability to deliver Web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and on-demand programming can be blended with content that is created and modified quickly using standard Web tools and talent.
The ICTV ActiveVideo Mosaic creates easy-to-use personalised navigation. This allows subscribers to view live video from and navigate through a number of channels at a single glance. The ActiveVideo Mosaic can be personalised based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits – all on any digital set-top box.
Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens. With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active
control of what they see and when they see it. Simply by using their remote control, television viewers can select an ActiveVideo Channel from the standard programme guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments.
Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or make a purchase.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
