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ICC Champions Trophy digital, social media campaigns launched
MUMBAI: The International Cricket Council (ICC) has unveiled a new range of digital and social media activations for the ongoing ICC Champions Trophy 2013 taking place in England and Wales.
ICC‘s recently launched YouTube channel www.youtube.com/cricketicc will give fans a ringside view of the on and off field proceedings at the event, with ‘Champions Trophy Daily‘ showcasing exclusive player interviews and behind-the-scenes content.
Using the official event Twitter hashtag, #ct13, as well as official match and team hashtags, fans will be encouraged through the global broadcast feed, produced by STAR Sports for the ICC, to share their thoughts on the action and make this one of the most talked about cricket events.
Fans will also get a chance to become a part of the event through the #LiveEveryBall activation that encourages them to upload photos from the event via Twitter or Instagram and become part of the #LiveEveryBall hub at www.icc-cricket.com/liveeveryball
On Facebook, www.facebook.com/cricketicc, over two million fans will get access to exclusive in-depth infographics as well as a photo gallery from each match. Fans can follow all the action on Twitter with @cricketicc, which is followed by over 730,000 followers across the globe, and go behind-the-scenes with ICC‘s newly launched Instagram account www.instagram.com/cricketicc.
Score updates will also be available for all matches via Twitter from @ICC_live, which will provide regular updates from all matches. Fans will also get a chance to win tickets for blockbuster matches at the event via regular competitions on @cricketicc.
Other activations on the official event website, available at www.icc-cricket.com, include ‘Hot or Not‘, which offers fans a chance to view and vote on their top ODI moment, and an interactive match centre with the fastest live scores, video scorecards, Hawk-Eye graphics and an array of other exciting features.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
