IBN-Lokmat soft launches, commercial launch on 6 April

MUMBAI: IBN-Lokmat, the the GBN-Lokmat joint venture’s Marathi news channel, began its test signals and soft-launched on some cable networks in the city this evening. However, the channel will see its commercial launch on 6 April.

IBN-Lokmat editor Nikhil Wagle says, “We are launching on Gudi Padwa (New Year as per Marathi calendar) as it is an auspicious day for the ‘Marathi Manoos’ (Marathi speaking people).”

The channel will be available on cable networks in the state from 6 am on Sunday and will show many special programmes throughout the launch day.

“We have a one-and-a-half hour exclusive interview with Sachin Tendulkar in Marathi in addition to our other offerings,” says Wagle.

IBN-Lokmat has 13 fully functional bureaux and will also be using Lokmat’s reporters. IBN-Lokmat will join Zee 24 Taas and Star Majha in a market that currently generates under Rs 600 million in annual revenues.