IBF panel to submit report on TRP issue in three weeks

The Indian Broadcasting Foundation, which met yesterday to discuss the TRP issue, has set up a committee to go into the issue, it has been revealed.

The IBF committee’s brief is principally to investigate into the charges raised by Zee broadcasting CEO Sandeep Goyal that both the ratings agencies – ORG Marg’s INTAM and AC Nielsen’s TAM Research – have completely lost credibility and need to be overhauled before the data they dish out can be used.

Sony Entertainment CEO Kunal Dasgupta said that the committee was to report back to the IBF within three weeks on its findings.