GECs
I&B officials: Digitisation drive will accelerate further
NEW DELHI: For all those who think that there’s going to be a slowdown in cable TV digitisation. It is time to think again. All thanks to the focus of the Information and Broadcasting Ministry on the preparations for the upcoming elections next year.
In fact, the teams at I&B and TRAI, which have been spearheading the drive along with TRAI representatives, has been informed by new secretary Bimal Jhulka and TRAI chairman Rahul Khullar, to keep the foot on the accelerator pedal and if possible rev the digitisation drive even more.
Last week, I&B sources told Indiantelevision.com that MSOs and other television ecosystem players are being told to start planning for phase III and phase IV of digitisation from now itself. Phase III and phase IV have been compressed into a single deadline which will end in December 2014.
“The learnings from phase I and phase II are being put into place,” says an I&B source. “We will be setting up deadlines for import of set top boxes and for rollout of the boxes. There will also be a clear game plan about which channels will be switched off to force the pace of digitisation and CAF forms in the smaller towns and rural areas. We want the transition from analogue to digital to be smoother in the next phase.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
