I&B Ministry
I&B Ministry may relax FTA channels from proposed 10+2 ad cap
NEW DELHI: The News broadcasters, music channels as well as a few general entertainment channels are still fighting the case against the 12 minute advertising cap per hour proposed by the Telecom Regulatory Authority of India (TRAI). While they await the decision of the Delhi High Court, news is that the Information and Broadcasting Ministry (I&B) may consider a relaxation in the proposed ad cap for the Free to Air (FTA) channels as these channels depend only on commercials for survival.
A source from the Ministry confirmed the news to indintelevision.com while adding that the ad cap fixed under the Cable Television Networks (Regulation) Act, 1995, was in view of the international practice in other countries.
It was in March 2013, when the TRAI had notified the regulations, which restricted advertising time on TV channels to a maximum of 12 minutes per hour. The Regulator had then said that the move was to protect the interest of consumers and quality of service being offered to them.
I&B Minister Prakash Javadekar has assured the FTA channels at various forums that he would favourably consider their plea of scrapping the proposed 12 minute ad cap.
The FTA channels claim that as they are pitted against pay channels, that also get subscription fee, there is a need for the government to intervene to create a level-playing field.
Of the 810 channels approved by the government as of 31 August 2014, close to 548 are FTA, which include both news and non-news channels.
I&B Ministry
Government sets up AI governance group to steer policy
AIGEG to align ministries, assess jobs impact, guide AI deployment.
MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.
The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.
At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.
The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.
In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.
The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.
In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.
