News Broadcasting
I&B ministry forms Joint Working Group for audience measurement sampling
Mumbai: The ministry of information and broadcasting (MIB) has formed a Joint Working Group to formulate a mandate for exploring data capturing capabilities in Set Top Boxes (STBs) for audience measurement sampling.
With Prasar Bharti CEO Shashi Shekhar Vempati as the chairman and DTH association president Harit Nagpal as a member, the joint working group will have one representative each from MeitY, BIS, Barc India, and AIDCF. It will submit its report to the I&B ministry within the next four months.
The current guidelines for the TV Rating Agencies prescribe the use of panel homes, drawn by establishment survey and representative of the TV viewing population, for carrying out the Audience measurement. However, the latest recommendations from the Telecom Regulatory Authority of India (Trai) and TRP committee headed by Prasar Bharati CEO suggested combining traditional sample-based statistical approaches with big data approaches like Return Path Data in STBS.
The new working group has been entrusted to study different aspects of the data capturing including Return Path Data (RPD) in the context of the audience measurement, international practices, and security of the viewership data. “It will also study successful global best practices in RPD, like that of Canada, the models undertaken by Barc India and other independent experiments by DTH operators and other relevant stakeholders,” said the ministry on Wednesday.
The Group will specify minimum standards for RPD capable STBS, SOPs for certification and audit of the same, and specify common protocols, data standards, and modifications to current rating methodology so that data from RpD capable STBS could be integrated into the current TV ratings system.
Additionally, it will specify minimum standards for any smartphone-based Apps to augment the above proposed RPD system for integration into the current TV ratings.
-Specify SOPs for certification and audit of the same.
-Evolve a consensus for how such different data sets including RpD/ smartphone-based data collection will be priced/ costs shared within the framework of the TV ratings system.
-Specify consent-based privacy framework to govern all such data collection and use within TV ratings.
-Establish timelines for rollout of above with a clear roadmap to guide all stakeholders while laying out points of responsibility for the same.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
