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“I believe this story will resonate with who aspire to make a difference” – Samir Kochhar
Mumbai : –Amazon miniTV – Amazon’s free video streaming service released its entrepreneurial drama, Hustlers- Jugaad Ka Khel. With an impressive rating of 8.3 on IMDB, the compelling narrative captures Sanjay’s journey as he hustles through life’s challenges with determination and resilience and achieves success. In his journey, he meets Mihir Jain, a significant start-up investor, a revered business figure, and a venture capitalist who is known to bet on the ‘winning horse’.
His interest in Sanjay’s start-up idea, followed by finance, sets off a chain of events that would lead to the launch of Sanjay’s start-up. Through sheer determination and hard work, Sanjay rises to the top and establishes his name in the competitive start-up industry.
Reflecting on his journey and key takeaways, Samir Kochhar, portraying the character of Mihir Jain in the show, expresses, “The crux of the narrative lies in recognising that many people have talent but not all of them know how to grasp the opportunity. If you generate ideas that have the potential to uplift society, redefine values, and breathe life into them, seize those opportunities. I mean, the value of that idea is huge, so the initial step should be to identify them. Subsequently, transforming these ideas into a thriving business is an intriguing journey. The first thing is to identify that idea, and secondly, how to turn that idea into a full-blown business is a very interesting journey. Many people have talent, but attitude is a way to build a business.
I believe this story will resonate with those who aspire to make a difference in their lives and those who strive to progress; they may not be academic achievers, but they can look at themselves and say, “Do I have any ideas, can I bring about some change, Is there anything I can do so that not only will I earn money, but I will also bring a significant change in the society? ”
Furthermore, he added, “The story encompasses ups and downs, including how we (Mihir and Sanjay) met, how Sanjay comes up with an idea for a startup and eventually becomes overconfident. To bring him back on his path, my character declines his idea, but Sanjay doesn’t give up, and after a lot of effort, he achieves his goals. I had a fantastic time filming for this series. I believe that everyone will see their potential in this uplifting story. I think this is my main takeaway from the show.”
Hustlers – Jugaad Ka Khel, produced by Rainshine Entertainment and featuring Vishal Vashishth, Maharshi Dave, Anjali Barot, Anurag Arora and Samir Kochhar in pivotal roles, is streaming for free on Amazon miniTV, which is available on Amazon’s shopping app, Fire TV, and the Play Store.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
