iWorld
“I believe this story will resonate with who aspire to make a difference” – Samir Kochhar
Mumbai : –Amazon miniTV – Amazon’s free video streaming service released its entrepreneurial drama, Hustlers- Jugaad Ka Khel. With an impressive rating of 8.3 on IMDB, the compelling narrative captures Sanjay’s journey as he hustles through life’s challenges with determination and resilience and achieves success. In his journey, he meets Mihir Jain, a significant start-up investor, a revered business figure, and a venture capitalist who is known to bet on the ‘winning horse’.
His interest in Sanjay’s start-up idea, followed by finance, sets off a chain of events that would lead to the launch of Sanjay’s start-up. Through sheer determination and hard work, Sanjay rises to the top and establishes his name in the competitive start-up industry.
Reflecting on his journey and key takeaways, Samir Kochhar, portraying the character of Mihir Jain in the show, expresses, “The crux of the narrative lies in recognising that many people have talent but not all of them know how to grasp the opportunity. If you generate ideas that have the potential to uplift society, redefine values, and breathe life into them, seize those opportunities. I mean, the value of that idea is huge, so the initial step should be to identify them. Subsequently, transforming these ideas into a thriving business is an intriguing journey. The first thing is to identify that idea, and secondly, how to turn that idea into a full-blown business is a very interesting journey. Many people have talent, but attitude is a way to build a business.
I believe this story will resonate with those who aspire to make a difference in their lives and those who strive to progress; they may not be academic achievers, but they can look at themselves and say, “Do I have any ideas, can I bring about some change, Is there anything I can do so that not only will I earn money, but I will also bring a significant change in the society? ”
Furthermore, he added, “The story encompasses ups and downs, including how we (Mihir and Sanjay) met, how Sanjay comes up with an idea for a startup and eventually becomes overconfident. To bring him back on his path, my character declines his idea, but Sanjay doesn’t give up, and after a lot of effort, he achieves his goals. I had a fantastic time filming for this series. I believe that everyone will see their potential in this uplifting story. I think this is my main takeaway from the show.”
Hustlers – Jugaad Ka Khel, produced by Rainshine Entertainment and featuring Vishal Vashishth, Maharshi Dave, Anjali Barot, Anurag Arora and Samir Kochhar in pivotal roles, is streaming for free on Amazon miniTV, which is available on Amazon’s shopping app, Fire TV, and the Play Store.
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
