Applications
Hyderabad-based MSO chooses Conax for transmitting signals to LCOs
NEW DELHI: Indian multi-system operator Bhagyanagar Digital Services Pvt Ltd of Hyderbad is using selected Conax to transmit signals to cable TV operators with a cost effective and flexible content security (CAS) solution for enabling smooth digital migration and development of subscriber bases.
Conax will empower Bhagyanagar Digital Services with smooth transition to the benefits of digital services and the integration of new secure content distribution offerings and easy upgrade to future services and business models such as multi-device and broadband content delivery.
Bhagyanagar Digital Services is a large consortium of cable TV operators based in Hyderabad. Conax will guide the Bhagyanagar cable TV operators in navigating the new digital landscape and deploying secure distribution of new pay TV content models. The partnership will enable Bhagyanagar Digital Services‘ operators to significantly reduce churn, overcome the challenges of digitisation and harness the opportunities provided by the new digital environment.
The new solution, complimented by Conax‘ advisory role, will help position and secure the Hyderabad operator‘s regional roadmap into the future. The Conax Contego Broadcast solution will also offer Bhagyanagar with total, state-of-the-art security for one-way operations and comprehensive support for subscription, pairing, fingerprinting and messaging, with optional support for DRM control and pay-per-view. Introduction of new consumer offerings such as video-on-demand and advanced multiscreen services can be smoothly integrated to the existing platform to support future growth demands.
Bhagyanagar Digital Services MD A V Pullarao said, “Key factors in selecting Conax include the expert guidance we have received, flexibility, India based 24/7 support service, long experience in digitization and strong proven security track record in both India and around the globe. Additionally, Conax offers us short-time-to-market and a wide range of security-certified, cost effective set-top-boxes.”
Conax vice president (Asia sales) Are Mathisen added, “In deploying Conax Contego Broadcast, Conax will guide Bhagyanagar Digital Services‘ pay-TV operators in building a strong foundation for subscriber and revenue growth during this exciting digitization phase, including a strong roadmap for integrating additional types of networks and services in the future. Conax has a long tradition of furnishing world-class content security, features and functionality for small, medium and large -sized operators.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
