iWorld
Hunter 2 trailer launch packs a punch
MUMBAI: When Jackie Shroff and Suniel Shetty rip through a life-sized poster to launch a trailer, you know the action’s not just on screen. Amazon MX Player, Amazon’s free video streamer, dropped the high-octane trailer of Hunter Season 2 – Tootega Nahi Todega at a packed Mumbai event and things took a wild turn when Tiger Shroff made a surprise guest entry, sending fan cameras and adrenaline levels soaring.
Tiger’s unannounced arrival was a tribute to the original hunter duo — his show of support drawing whistles and applause as he joined the action icons on stage. The trailer itself teased a gritty new chapter, promising pulse-pounding stunts, emotional stakes, and a heavyweight showdown between The Hunter and the mysterious Salesman.
Also spotted flexing their screen chops at the launch were cast members Anusha Dandekar, Barkha Bisht, Anang Desai, Pramod Pathak, and Mazel Vyas. The series is directed by Prince Dhiman and Alok Batra, and produced by Yoodlee Films, the cinematic wing of Saregama India.
Speaking about the second season of Hunter – Tootega Nahi Todega, Amazon MX Player head of content, Amogh Dusad shared, “With Hunter 2 – Tootega Nahi Todega, we’ve scaled up every aspect of the storytelling. From the emotional depth and character arcs to the intense action and global canvas. Suniel Shetty’s return and Jackie Shroff’s entry take the narrative to a whole new level, creating a compelling face-off that’s both personal and powerful. At Amazon MX Player, our focus remains on delivering stories that resonate emotionally while offering a high-impact viewing experience.”
“The response to Season 1 of Hunter – Tootega Nahi Todega showed us that audiences love edge-of-the-seat action when it’s backed by heart. With Suniel Shetty returning as Vikram and Jackie Shroff stepping in as the enigmatic Salesman, Season 2 brings a powerful new energy to the story. This season dives deeper, hits harder, and delivers the kind of thrill that stays with you. At Saregama and Yoodlee Films, we’re excited to continue building cinematic experiences that resonate with today’s viewers, and our collaboration with Amazon MX Player allows us to reach audiences far and wide,” shared Saregama India executive VP Siddharth Anand Kumar.
Expressing his excitement about the trailer launch and his return to the series, Suniel Shetty highlighted, “Season 2 of Hunter – Tootega Nahi Todega digs deeper into Vikram’s past, his pain, and what drives him. This trailer is just the tip of the iceberg. What I love most is how personal the action feels this time. It’s not just about guns and chases, it’s about what’s at stake emotionally. And that emotional weight made every scene more intense. Launching the trailer in front of fans and the media gave us a real sense of how ready people are for this next chapter.”
Sharing insights about his character and the much-awaited second season, Shroff shared, “Jumping into Hunter 2 – Tootega Nahi Todega was a wild ride. The world had its own vibe, and then this Salesman walks in and turns it all upside down. Playing him was like holding fire in your hands – calm, yet deadly. The trailer’s out, Bhidus! Time to dive in and enjoy the ride!”
Hunter 2 – Tootega Nahi Todega starts streaming for free on Amazon MX Player from July 24. Brace for impact.
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
