Kids
Hungama’s Anu Sikka joins Nick as director programming
MUMBAI: Nick has appointed Hungama TV creative director – non fiction and acquisitions Anu Sikka as director programming. Sikka will work closely with Nick’s core team.
Nick India vice president and general manager Hema Govindan said, “Programming is by far the most crucial ingredient in our mix and we are very pleased to welcome Anu as a professional who not only has proven programming credentials, but also has the necessary kids’ expertise.”
Sikka was with Hungama since before the channel’s inception, where she was responsible for setting up the overall animation strategy for the channel, acquisitions, scheduling and even research, while working closely with the marketing and sales departments to maximise output.
Preceding this, she was executive producer with Sab TV for over two years in charge of the Delhi bureau. She set up the in-house production team and was responsible for starting a daily current affairs band on the channel.
Sikka said, “Nick’s main strength has always been content owing not only to its access to wildly successful and original Nick programming from all over the world, but also to its experimentation with new genres. Working with such raw material will most certainly be exciting and challenging.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
