Kids
Hungama TV to air tele-serial ‘Colgate Muskurahatein’
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MUMBAI: Hungama TV and Colgate have joined hands for the launch of Colgate’s Oral Health Month, which has lots of exciting initiatives to educate children about oral care in a fun filled manner. One such initiative is the Colgate Muskurahatein 2005 contest. Through this unique initiative, Hungama TV and Colgate have provided a platform to children to turn their stories and dreams to life. |
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In the Colgate-Muskurahatein story writing contest, children from class VI- X across around 450 schools in 14 cities were asked to write their stories on the theme ‘Spread A Smile’.  These stories could be their dreams, imaginations or be based on real life. More than 35,000 children participated with their stories and twelve stories are being short listed from these. The 12 winning entries are being converted into a tele-serial for children – Colgate Muskurahatein. The 12-episode serial will be aired on Hungama TV at 8 pm on Saturdays and Sunday from today (8 October). Hungama TV programming head Zarina Mehta said, “Through Muskurahatein children have got an opportunity to participate in a contest that allows them to turn their dreams into reality, only on Hungama TV.” Colgate Palmolive India Ltd EVP marketing Vinay Hegde says, “Muskurahatein- Spread A Smile has been the signature theme of the Oral Health Month program that we launched in 2004. The idea is to get children to inculcate the right oral care habits and practices through initiatives that get their whole hearted participation. Last year we had conducted a song writing contest and this year we extended the theme to a story writing competition, which culminated into the tele-serial Colgate Muskurahatein. We are pleased that Hungama TV has partnered us this year to make it a grand success.” The winners of the Colgate Muskurahatein 2005 contest are: Himanshi Yadav, Sreerupa Chowdhury, Shreya Shetty, Nidhi H Bakshi, Sharmil Joseph, Archana Singh, Shatabdo Pal and R Jaganathan. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
