News Broadcasting
Hungama TV clocks its highest ratings; ‘Doraemon’ & ‘Shinchan’ key drivers
MUMBAI: Hungama TV has scored big yet again! A notch higher, the channel now boasts of the maximum ratings ever with 182 GRPs for week 39 (24-30 September), marking a good leap from the previous week of 155 GRPs, for the target group CS 4-14 ABC in all Hindi speaking markets.
The market share for the same period for Hungama TV is pegged at 29 per cent, as the key properties giving an impetus to this growth are Doraemon and Shinchan together contributing 105 out of 182 GRPs, according to the latest data from Tam.
The oldest player in the market Cartoon Network however, seems to be trailing behind with 139 GRPs and a share of 23 per cent. A later entrant from the Turner stable, Pogo has scored 104 GRPs with a 17 per cent share for the mentioned period. While the market shares for the other kid’s channels in India – Disney Channel, Toon Disney and Nickelodeon follow in the order outlined.
Hungama TV also claims to have occupied the leadership position in this space for three consecutive weeks, spanning 10 – 30 September 2006, for the weeks 37-39 among both boys and girls, older (10-14 years old) and younger (4-9) kids alike.
But the little ‘gun slingers’ seem be more glued to the channel as the ratings for boys have in fact shot up by 25 per cent, while the ratings for girls have dropped by 4 per cent over the previous week.
The month of September appears to be a prosperous one for the channel as it has seen a ratings jump of 14 per cent from August where it had received average GRP’s of 133, says a channel spokesperson.
What’s interesting is that among the two key properties that thrust the channel ahead, Doraemon’s GRPs have increased by 43 per cent over the previous week from 37 to 53 (week 39). Meanwhile, Shinchan has also jumped from 48 to 52 GRPs with a margin of 8.3 per cent.
It is however, the little boys that seem to be the drivers of this success, as 78 per cent of viewing comes from boys and 22 per cent from girls. Also, 4-9 year olds contribute to 58 per cent of viewing while 10 – 14 year olds harvest 42 per cent.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
