iWorld
Hungama Play launches ‘Comedycha Raada’
MUMBAI: Hungama Play, a leading video-on-demand platform owned by Hungama Digital Media, today launched ‘Comedycha Raada’, a Hungama Original featuring stand-up comedy acts in Marathi. The show includes 10 episodes and features a total of 21 aspiring comedians performing fresh, topical and relatable acts that cover a wide range of themes including satire, slice of life, abstract topics and more. Hosted by the versatile Marathi actor, Pranav Raorane, ‘Comedycha Raada’ is created and produced by CafeMarathi.
Starting today, the show will be available to stream on Hungama Play, Hungama’s video on demand platform. It will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Hungama Digital Media COO Siddhartha Roy said, “With Hungama Originals, we have created a diverse library of multilingual and multi-genre content. There is an immense demand for stand-up comedy in regional languages and we are glad to offer Comedycha Raada, a show that is local, funny and relatable. At a time when Maharashtra and the entire country is staying at home to practice social distancing, we are certain that our stand-up comedy special will offer the audiences an easy way to entertain themselves from the safety of their homes.”
CafeMarathi Co-founder & CEO Nikhil Raibole commented, “We are delighted to work with Hungama Play again and offer a new original show that provides a huge platform to budding comedians in Maharashtra. We are certain that Hungama Play’s strong distribution network will help deliver the stand-up comedy special to a diverse audience. Given the current situation, I hope that Comedycha Raada succeeds in bringing entertainment and humour in people’s lives.”
Talking about his involvement in the show, Pranav Raorane said, “I feel glad to have been the host of the show. Maharasthra has immense talent and it is heartening to see platforms like Hungama Play and CafeMarathi come together to promote regional comedians. I am certain that the audiences will enjoy watching the show, as much as I enjoyed working on it.”
Comedians performing in Comedycha Raada include Ramdas Tekale, Nishant Ajbele, Saish Gotekar, Akash Khedkar, Akshay Kokane, Chirantan Lonkar, Swapnil Jadhav, Yogesh Khedkar, Mandar Patil, Spandan Ambekar, Tejas Ghadigaonkar, Kishor Salunkhe, Shriram Parve, Prashant Wakode, Vinay Natekar, Sukeshini Waghmare, Prashant Manore, Sachin Bhilare, Anand Kulkarni, Vilas Panchal and Aditya Sawant.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
