GECs
Hungama partners with JioTV; eyes domestic reach in India
Mumbai: Hungama has partnered with JioTV to expand its domestic reach in India. The partnership aims to expand Hungama’s reach in the country by leveraging JioTV’s large user base in tier II and tier III cities. With this partnership, Hungama gains access to a core Jio TV audience in the Hindi heartland.
With the wide-ranging bouquet of content from Hungama, JioTV can also offer more diverse and specially curated content to viewers. JioTV Specials provide access to the service.
The partnership gives JioTV subscribers access to 12 additional Hungama linear channels and 100+ hours of programming in Punjabi, Hindi, Kannada, Bhojpuri, and Malayalam.
It also provides a selection of independent music in various dialects, as well as devotional content, ghazals, concerts, stand-up comedy, and award shows.
Hungama also provides access to rich and exclusive in-house original content, such as gossip, scoops, interviews, paparazzi, trailer launches, movie premieres, and reviews, on JioTV as part of JioTV Specials.
Together with the JioTV advantage, Hungama can reach millions of viewers in the heartland and is now available on the app, allowing Jio sim users to take their favourite content with them wherever they go.
Hungama digital media CEO Siddhartha Roy said, “We have tremendous trust and loyalty amongst audiences across India. Through this partnership, we are taking entertainment to a larger section of the audience, especially in tier II and III markets. Hungama’s partnership with JioTV strengthens our endeavour to widen our reach and make content accessible across demographic boundaries. We look forward to a long-standing business partnership with JioTV in our commitment to entertain India.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
