DTH
Hungama Mobile, Adlabs showcase Marigold at 3GSM World Congress
MUMBAI: Hungama mobile and roamware in association with Adlabs Films premiered its soon-to-be-launched co-production Marigold on a mobile platform at the 3GSM World Congress in Barcelona.
This event is a part of Hungama and Roamware’s Bollywood initiative at 3GSM, which will scale the Hungama digital network from 70 operators in 32 countries to more than 261 operators in over 100 countries.
The 3GSM World Congress is one of the largest exhibitions for the mobile industry. The event attracted over 60,000 attendees from across the global mobile value chain.
Marigold, a romantic comedy, is Bollywood superstar Salman Khan’s first Hollywood film .It is targeted for release in April 2007.
Speaking about the tie up, Hungama managing director and CEO Neeraj Roy said, “With the success of providing Bollywood entertainment, the combination of Hollywood and Bollywood will give a new outlook and experience to the audience.
From providing music, imagery, video and games we are now preparing to introduce full features and this project of Marigold is a step in the same direction.”
“Marigold is a perfect example of how Hollywood and Bollywood can co-operate to produce international quality films from India” said co-producer Sidhartha M Jain.
He further added “we used the best talent from Bollywood such as Shankar-Ehsaan-Loy for music, Anil Mehta as DOP, Nitin Desai for sets and a host of other Indian talent, who worked hand-in-hand with the US and UK crew. This event is ideally suited for such a film”.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
