Gaming
Hungama Game Studio announces ‘Song Beat’
Mumbai: Hungama Game Studio is truly merging the gaming and entertainment landscape with its thrilling game, ‘Song Beat.’ The spotlight is on the release of “Sher Khul Gaye,” the hit track from the blockbuster movie ‘Fighter.’ For a limited time, users can seize the opportunity to immerse themselves in the song from this Hrithik-Deepika starrer with an in-app purchase from 17 January to 31 January 2024.
Discover the magic that sets ‘Song Beat’ apart – a captivating fusion of immersive gaming and delightful musical beats. Immerse yourself in a thrilling world where challenges and rewards unfold at an exciting pace, all harmonized by a symphony of beats that elevate your gaming journey. The latest updates promises that every tap and challenge take you deeper into a realm where gaming meets musical experiences – and players stand the chance to win cool movie magic box rewards! Elevate your playtime and let ‘Song Beat’ unleash the thrill – because gaming just got a whole lot groovier!
Song Beat is expanding its playlist horizon as well. Known for its extensive collection of Hindi and Punjabi hits, the game is now reaching a broader audience. Dive into the musical diversity with trending tracks from regional languages like Marathi, Telugu, Tamil, Bengali, and even international languages such as Arabic and Sinhala, ensuring there’s a musical treat for everyone.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
