iWorld
Hulu to live-stream top TV channels with NBCUniversal tie-up
MUMBAI: Hulu and NBCUniversal have reached a comprehensive, new distribution agreement that will bring NBC and Telemundo Owned Television Stations and portfolio of leading cable networks to Hulu’s upcoming new live TV streaming service when it launches this Spring. The deal will provide live and on-demand streaming access to networks including NBC, Telemundo, USA, Syfy, Bravo, E!, MSNBC, CNBC, NBCSN and more, bringing the total number of channels in Hulu’s live TV service to more than 50. The agreement also includes a framework for licensing the NBC and Telemundo broadcast affiliates for carriage on Hulu’s new service.
“NBC Universal is home to many of today’s leading sports, news, entertainment and lifestyle networks – brands that not only draw large audiences but also drive pop culture,” said Hulu CEO Mike Hopkins. “With this agreement in place, Hulu will soon provide an affordable, complete live TV package that includes all four major broadcast networks, the top-rated cable news channels, a massive sports offering and our deep existing premium streaming library for under $40.”
“We’re pleased to partner with Hulu to make NBCUniversal’s leading portfolio of entertainment, news and sports networks available on this new service,” stated NBCUniversal Content Distribution chairman Matt Bond. “Growing our audiences is an important priority and this partnership will help bring our networks to new customers.”
As one of the world’s leading media and entertainment companies, NBCUniversal’s suite of networks includes NBC, with broadcast hits such as This Is Us, Blindspot and The Voice, as well as late night series The Tonight Show Starring Jimmy Fallon, Saturday Night Live and Late Night with Seth Meyers; leading cable networks like USA— home of the critically acclaimed cable drama Mr. Robot — Syfy, Bravo and E!; top-rated news programming from NBC’s The Today Show and Dateline, to live, breaking coverage from MSNBC and CNBC news networks; leading American Spanish-language network Telemundo; kids programming from Sprout; and sports programming like Sunday Night Football and the Olympics and networks including NBCSN, Golf Channel and NBC Sports Regional Networks in Chicago, Philadelphia, New England, Mid-Atlantic, Bay Area, California and Northwest.
NBCUniversal’s portfolio of networks adds to a growing list of more than 50 popular channels that will all be offered through Hulu’s new live TV service at launch. The deal follows Hulu’s recently announced agreement with A+E Networks, as well as its agreements with 21st Century Fox, The Walt Disney Company, Turner Networks and CBS Corporation.
In addition to the company’s current ad-supported and ad-free subscription video on demand products, Hulu’s new service will offer viewers the most valuable pay-TV option on the market in a groundbreaking, new user experience for under $40 per month. With no set-up costs or installation, only Hulu will bring together live and on demand channels, original series and films, and premium library TV shows and movies, all in one place, across living room and mobile devices.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
