iWorld
Hulu Japan says hello to Indian content
MUMBAI: The world has been amazed with Japan's anime and now it's time for role reversal. While international over the top (OTT) giants like Netflix and Amazon are already playing an active game in India, Hulu Japan has also arrived in search of content.
A fireside chat with Hulu Japan CCO Kazufumi Nagasawa was conducted at Vidnet 2018 hosted by Indiantelevision.com powered by Verizon which had ZEE5 as title partner. The session was moderated by Indiantelevision.com founder and CEO Anil Wanvari.
Nagasawa said that the Japanese market is crowded with OTT platforms, majority focusing on SVOD service and a few on AVOD model. He claimed Hulu Japan stands with 1.8 million paying subscribers with more than 50,000 hours of content. Talking about the company making room for Indian content in the Japanese market, Nagasawa said that the plan is to offer Swastik Productions' Porus in its content line-up with Japanese subtitles.
He added, “We prefer period drama and are usually not excited for miniseries. Moreover, I got a chance to look at the Porus trailer at Mipcom and I was fascinated by it.” Baahubali was also another option that the company had offered to the Japanese viewers which worked well with them.
Apart from this, Hulu acquired Turkish and Russian shows and its performance did better than their expectations. “The reason for acquiring Indian content is because it is affordable as compared to Turkish content. Because of the given resources that we have, we need to be very choosy. In the next two years, we might acquire Indian shows including Tamil, Telugu and Kannada among others but with subtitles as we cannot afford to dub them.” He also said that in 2019, its plan is to focus on developing original content and to be less dependent on studio content (American).
Hulu Japan was initially launched in the US in 2011. Then it got acquired by Nippon TV in 2014. Nagasawa said that Hulu is a pure SVOD service and that is its primary focus. “We have 50,000 hours of content and out of that, 3000 are films and the rest are series. As far as content from domestic and international markets is concerned, 60 to 65 per cent are from domestic and the rest is from international, which is mostly from US. We actually launched our service with pure US content initially because we couldn’t get local content, especially from broadcasters.”
He further said that now most of the content the company gets is from its parent Nippon TV and the content that it provides is catch-up, exclusive content, drama series, extra footage etc.
When it comes to age diversification, Nagasawa said that initially, men were majority users. Right now it is 50:50 and especially the audience from Nippon TV has a big skew to women. "This happened because we started US drama series. Half of the consumption comes from living room set and majority of the users are watching on mobile that means many users are using multiple devices to watch content. In terms of hours, living room is most important but that doesn’t mean people doesn’t use mobile,” he concluded.
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
