News Broadcasting
Huawei extends commercial partnership with CNN
MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.
The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.
The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.
The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.
Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.
In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.
CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”
Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”
The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
