e-commerce
HTMT, Planet E-Shop announce launch of Shop 24 Seven
Hinduja Group convergence arm HTMT and US-based Planet E-Shop today announced the launch of their media commerce venture Shop 24 Seven.
Shop 24 Seven is being launched as an integrated , interactive e-commerce initiative using television, Internet and franchise point-of’-presence outlets to push an exclusive range of primarily imported products in the country. Beginning with about 400 product lines in the launch phase, the idea is to increase the product range to about 2,000 when the project is fully onstream.
A subsidiary of Planet E-Shop Holdings – Shop 24 Seven is a joint venture between HTMT and Planet E-Shop Offshore. HTMT holds a 51 per cent stake in the holding company while 49 per cent is held by Planet E- Shop.
Shop 24 Seven is held 97 per cent by Planet E-Shop Holdings and 3 per cent by India Initiatives (a company belonging to the partners of Price warehouse Coopers). RP Hinduja, president media, communication and IJ, revealed that in the first phase of funding of the project Rs 100 million had been pumped in. Queried as to how long he expected it would take for Planet E-Shop to break even, Hinduja said he expected that to happen in the first phase itself.
The company has tied up distribution alliances with major MSO’s like INCable Net (a Hinduja group subsidiary) and cable operators nationally, and will be reaching over 6 million homes from day one. This will be achieved by using the distribution set-up already in place through INCable Net in 15 cities and the Hinduja group-promoted movie channel CVO in 85 cities, Ashok Mansukhani, executive V-P, corporate services, HTMT, said. It is currently negotiating to expand the coverage to a majority of cable and satellite homes in the coming months.
An interesting aspect of this venture is that till the retailing outlets are in place (whether franchise or company owned is still to be decided), the idea is to get the local cable operator on board as the end vendor. The cable operator will be provided incentives to push the products that are on offer.
And to make sure the back end is in place for smooth product delivery, a dedicated fulfilment and delivery chain comprising a call centre, product warehousing, courier delivery has been already been put in in place. Logistics have been tied up with leading majors to provide efficient delivery of products with convenient payment terms, company officials say.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
