iWorld
House of Gaming joins hands with blockchain venture Bluewheel Capital & Wharf Street Studios
Mumbai: House of Gaming, a next-generation technology firm aimed at developing esports in India through its three verticals: Indian Gaming League, Hefty Games, and GameGods, has partnered with Bluewheel Capital and Wharf Street Studios. The aim is to bring blockchain gaming to the mainstream. The association’s goal is to build a reputation for the House of Gaming enterprise’s recent ventures into Age of Tanks ( Bluewheel Capital) and Epiko Regal (a fantasy world influenced by and based on Indian mythology created by Wharf Street Studios).
The House of Gaming’s alliance with Bluewheel Capital and Wharf Street Studios will strengthen its efforts to support and drive Web3 gaming adoption across the globe. The collaboration also aims to kickstart and fuel the gaming and NFT ecosystems of Hefty Games with exclusive P2E (Play to Earn) tournaments. Fostering higher engagement, in addition to the existing portfolio of Lokesh, TSG, Gyan, AS Gaming, and Team Orangutan Elite, House of Gaming also intends to release NFT trading cards, allowing gamers to own collectibles from their favourite gamers.
Because of its collaboration with Polygon and eDAO, Hefty Games has established itself as a one-stop shop for all forms of digital art in the gaming world on the blockchain. Polygon, which is also the leading Ethereum scaling and infrastructure development platform, will help to engage gamers and bring them closer to industry titans like Hindustan Talkies, the media conglomerate, and Hungama, one of South Asia’s largest digital media entertainment companies. At Hefty Games, we aim to get things going and keep them going. Expanding partnerships in the worlds of collectibles and blockchain, this collaboration will help India realise the positive economic impact of blockchain gaming while transforming House of Gaming into a multi-service entertainment application.
Contributing to the development of the most diverse portfolio of gaming titles via the blockchain association, House of Gaming will aim to elevate itself to be a powerhouse for providing entertainment across esports, games, and blockchain technology.
House of Gaming co-founder and CEO Yash Pariani said, “Our strategic alliance with Bluewheel Capital and Wharf Street Studios is a gateway to newer means of engagement in the esports community. With the widespread adoption of Web3 gaming, there is even greater momentum and scope added to the sector. We are looking forward to creating a strategic impact towards enhancing the future of gaming.”
Bluewheel Capital CEO V Agarwal said, “Our partnership with House of Gaming will help incentivize engagement, allowing players to turn blockchain into a potential source of income. With the increasing difficulties of cryptocurrency and Web3 gaming, its true potential remains unrealized. The collaboration will revitalise the industry to create advantages in the NFT space.”
Wharf Street Studio founder and CEO Venkatesh Krishna Murthy said, “Our collaboration with House of Gaming only increases our chances of expanding the blockchain world and making NFT Games an important source of revenue distribution for an influx of upcoming games. Epiko Regal is one such competitive title, and our goal is to give this game a significant stake in the blockchain ecosystem.”
Recently, House of Gaming collaborated with the blockchain giant Polygon to introduce gaming NFTs via Hefty Games. Following the recent announcement of Hefty Art bringing MF Husain’s paintings into the metaverse, its collaboration with Polygon and eDAO will help bring gaming enthusiasts closer to industry titans such as Hindustan Talkies, the media conglomerate, and digital media entertainment company Hungama.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
