Kids
Horlicks campaign makes the exam ‘bhoot’ vanish
MUMBAI: Exams can give nightmares and sweaty palms to some of the bravest kids. As exam fear inches closer, some of the tips put out by Horlicks should help both children and parents get over the ‘ghost’ of exams.
Horlicks launched a campaign called ‘Horlicks Exam Ka Bhoot Bhagao’ in 14 cities of India in January. As a part of this campaign, Horlicks had conducted interactive sessions in schools where students were provided with valuable exam tips and health tips to prepare better for exams.
The Horlicks ‘ Exam ka Bhoot Bhagao’ campaign has put out several tips that include how to beat distraction and concentrate better, exam tips for your learning style, techniques to sharpen your memory and maximize concentration and the D-E-T-E-R strategy to crack your exams.
There’s advice for the almost as nervous parents as well with pointers on how to support your kids during exams and important tips to care of the child’s health. Sample this advice from the campaign: D-E-T-E-R strategy to crack your exams D = Directions
Read the test directions very carefully.
Ask the teacher to explain any part of the test directions that you do not understand. Following directions helps you demonstrate what you know better.
E = Examine
Examine the entire test to see how much you have to do
Then break it down into parts that become manageable for you
T = Time
Once you have examined the entire test, decide how much time you will spend on each section. If there are different points for various sections, then plan to spend the most time on the sections which would make you earn maximum points
Planning your time is especially important for essay tests
E = Easiest
The second E in DETER reminds you to answer the section you find the easiest first If you get stuck on a difficult section that comes up early in the test, move onto the next question.
R = Review
Once you are done, review your answers and make them as complete and accurate as possible. Also make sure to review the test directions to ascertain you have answered all required items.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
