iWorld
Hooq releases Thai original ‘Saranair Love You’ starring Mario Maurer
MUMBAI: Hooq, a Video on Demand service in South-East Asia, has released its first ever Thai Hooq Original movie, Saranair Love You, done in collaboration with Tech Digital Corporation, Thailand’s leading movie studio. Saranair Love You is a cinematic comedy, directed by Kiattisak Udomnak. It follows the adventures and misfortunes of two best friends, played by ‘Saranair Hen Phi’ star Willy McIntosh and ‘Sena Hoi’ Kiattisak Udomnak.
The plot centres around Willy and Kiattisak playing best friends, Rang and Peng, who after getting caught in a diamond heist goes on a whirlwind adventure to save their marriage, family relationships and even their friendship. At the same time, they are also trying to take revenge on their enemies and steal back their lost diamond, all while being tailed closely by a comedic cop duo who is just one step behind them.
They are joined with a great medley of stars such as Tonhom Sakuntala, Sun Prachakorn, Pong Kapol, Jack Fanchan, Yut Fedfe, Japan, Ji-Yoen and superstar heartthrob Mario Maurer.
“Where better to launch our first cinematic comedy original than in the land of a thousand smiles. Thailand comes with amazing talent for both movies and comedies and Hooq is very excited to release our first ever original in the country, Saranair Love You. This is the first of many exciting originals to come that delivers quality entertainment to our customers and hopefully will keep you Hooq’s to your screens. We will continue to push boundaries, to evolve and stay committed to delivering unique, compelling and edgy stories to millions of our customers both in Thailand and in the region,” said Hooq CEO Peter Bithos.
Saranair Love You is currently playing in Thai cinemas and will be available on Hooq 3 months after the last cinematic screening. This comes hot after the several other announcements of cinematic Asian originals co-produced by Hooq from Indonesia including Critical Eleven, Sweet 20 and Marlina the Murderer in Four Acts, which was also recently screened at the Director’s Fortnight at Cannes.
iWorld
Instagram Edits marks one year with 130 plus new features
Launched April 22, 2025, app adds teleprompter, ideas hub, weekly updates
MUMBAI: From rough cuts to smart edits, Instagram’s in-house creator tool has quietly been polishing its own story, one feature at a time. Instagram Edits, launched on April 22, 2025, has completed a year in the market with more than 130 features added since debut, reflecting a steady push to evolve into an all-in-one content creation platform.
Developed by Meta in collaboration with creators, the app was initially rolled out with a basic toolkit, with product development continuing post-launch through weekly updates shaped by user feedback. According to Brett Westervelt, who leads the Edits team, the approach has been iterative build, test, refine, repeat.
Over the past 12 months, the platform has focused on simplifying core editing tasks such as trimming, captioning, and audio-visual adjustments. Among the additions is an in-app teleprompter, designed to help users record content more seamlessly, alongside tools for script reading and voiceovers.
But Edits is no longer just about cutting clips. The app has expanded into the ideation phase with an “Ideas” hub, allowing users to store references such as saved reels, audio clips, and notes. It also offers personalised recommendations, comment insights, and automated prompts to help creators plan content more efficiently.
On the community front, the platform has introduced creator-led templates and educational tools, enabling users to explore and adapt project files to learn editing techniques. The next phase is expected to deepen this ecosystem, with more advanced templates and collaborative sharing features in the pipeline.
Looking ahead, Meta plans to roll out enhancements including bilingual captioning, advanced colour grading, and speed control tools, alongside greater customisation options that allow users to tailor workflows and interface layouts.
As short-form video continues to dominate digital consumption, Edits appears to be positioning itself not just as a tool, but as a creator companion, one that’s learning, quite literally, on the job.
